Google Ads Image Size Guide and Image Preparation
How do you use this guide?
This guide helps you prepare Google Ads images and creatives more clearly before sending them for design or uploading them inside the ad account. The core idea is to distinguish between what Google officially requires and what we practically recommend to reduce cropping, compression, and readability problems across different spaces.
Last information review: September 2, 2026
Guide sections
The current model in Google display ads
Display ad management no longer depends only on designing one banner in a fixed size. In Google Ads, some ads depend on multiple assets such as images, logos, headlines, descriptions, and videos, then the platform creates different ad formats according to the available space.
Official requirements
These are the limits, dimensions, and file formats explained by Google in its documentation. They must be followed so assets can be uploaded and reviewed.
Practical recommendations
These are ways to prepare the design so it remains clear after cropping, resizing, or appearing in different spaces. These are design recommendations, not official Google policy.
Responsive Display Ads
Google explains that responsive display ads depend on uploading multiple assets, then the platform creates ad combinations suitable for the Display Network. Therefore it is better to prepare images and logos at the recommended sizes, not only at the minimum sizes.
| Asset type | Ratio | Recommended size | Minimum | File size limit |
|---|---|---|---|---|
| Landscape image | 1.91:1 | 1200 x 628 | 600 x 314 | 5120 KB |
| Square image | 1:1 | 1200 x 1200 | 300 x 300 | 5120 KB |
| Landscape logo | 4:1 | 1200 x 300 | 512 x 128 | 5120 KB |
| Square logo | 1:1 | 1200 x 1200 | 128 x 128 | 5120 KB |
Official details can be reviewed from the page Create a responsive display ad in Google Ads Help.
Why should more than one ad asset be prepared?
Uploaded Image Ads
Google also supports image ads uploaded as ready-made files. This type gives greater control over the design appearance, but it requires commitment to size, file format, and file size before upload.
According to Google Ads Help: supported image formats for uploaded display ads are GIF, JPG, and PNG, and the maximum file size is 150KB. Some sizes may appear only in specific regions, so the account and target country should be reviewed when planning the campaign.
| Group | Sizes |
|---|---|
| Square and rectangle | 200 x 200, 240 x 400, 250 x 250, 250 x 360, 300 x 250, 336 x 280, 580 x 400 |
| Skyscraper vertical | 120 x 600, 160 x 600, 300 x 600, 300 x 1050 |
| Leaderboard horizontal | 468 x 60, 728 x 90, 930 x 180, 970 x 90, 970 x 250, 980 x 120 |
| Mobile | 300 x 50, 320 x 50, 320 x 100 |
For the official reference, review the page Uploaded display ad specifications in Google Ads Help.
Common practical sizes for creative planning
When designing a banner set for one campaign, a large list of sizes does not mean every campaign needs every size. It is better to choose a practical group that covers common uses, then add other sizes if the media plan requires them.
| Size | Practical use | Note |
|---|---|---|
| 300 x 250 | Medium rectangle inside content or beside content. | Suitable as a starting point for most design sets. |
| 336 x 280 | Larger rectangle for wider reading spaces. | May not suit every mobile placement. |
| 728 x 90 | Horizontal leaderboard at the top of the page or between sections. | Needs a short and clear message. |
| 300 x 600 | Half-page unit with large vertical space for brands. | The old 600 x 300 size has been corrected to 300 x 600. |
| 320 x 50 / 320 x 100 | Fast-reading mobile banners. | Text clarity should be tested on a phone screen. |
File preparation checklist before upload
- Prepare responsive images at the recommended sizes whenever possible, not at the minimum only.
- Leave safe space around text and logo so the design is not affected by cropping or placement differences.
- For uploaded display ads, watch the 150KB limit for static and animated files in GIF, JPG, and PNG formats.
- If you use an animated GIF, animation must not exceed 30 seconds and must stop after 30 seconds even if the animation loops.
- Do not depend only on text inside the image; make sure the headline and description inside Google Ads are also clear.
- Review the design on mobile before approval, because the correct size does not necessarily mean the message is readable.
How can EGYdesigner help?
The EGYdesigner team can prepare suitable advertising materials for the campaign, whether responsive images, uploaded banners, or a set of designs in multiple dimensions. When running and managing the campaign itself is needed, paid advertising management is the correct commercial path.
