Email Marketing for Companies
What is the email marketing service?
Email marketing is a direct communication channel that helps companies send planned marketing messages to suitable lists or audiences, such as offers, announcements, newsletters, product or service updates, or communication messages that need explanation or follow-up.
EGYdesigner helps execute Email Marketing campaigns according to clear requirements, whether the campaign depends on a recipient list provided by the client or on targeted databases according to activity and audience.
This page is dedicated to understanding the service, audience models, and execution method. Packages and commercial terms remain on the dedicated campaign pricing page.
View email campaign packages and prices Discuss your campaign requirements
Why do companies use Email Marketing?
Some messages need clearer space than a quick ad or passing post. Email helps the company present an organized message to a specific audience, with the ability to direct interested people to a website or suitable page to complete the request or learn the details.
Direct communication
Send a clear message to a suitable audience or list instead of relying only on passing visibility in other channels.
Better explanation of the offer
Suitable for offers or services that need details, images, and links that help the customer take the next step.
Support for other channels
Email can work alongside advertising, the website, social media, and the general marketing plan.
Suitable uses for email campaigns
Offers and promotion
Send an offer or promotional campaign to a suitable audience with a clear link to learn the details or request the service.
Announcements and updates
Inform clients or the audience about a new service, important change, product launch, or corporate announcement.
Periodic newsletters
Send recurring content, news, or follow-up messages when the company needs continuous and organized communication.
Event invitation or registration
Direct recipients to a registration page, request form, or event details according to the campaign goal.
Website visits
Connect the message to a website page or Landing Page that helps the visitor understand the offer and take a clear step.
Communication with a specific audience
Reach a suitable segment according to the activity and target audience when the message is prepared for that audience.
Choose the right audience model for your campaign
An Email Marketing campaign starts by defining the audience. The campaign can be executed using a list provided by the client or using targeted databases according to activity, audience, and campaign requirements. Neither model means the client receives ownership of a database from EGYdesigner.
List provided by the client
- SourceThe client.
- Best forCompanies that already have a customer or contact list.
- ResponsibilityThe client is responsible for the legality of using the list and the right to contact the addresses.
- UnsubscribeSupported and required for later campaigns.
Targeted databases by activity and audience
- SourceTargeting selected according to the activity and audience requirements.
- Best forCompanies that need a targeted audience outside their current list.
- ResponsibilityTargeting is adjusted according to campaign requirements and available criteria.
- UnsubscribeSupported and required for later campaigns.
Unsubscribe and list quality
Responsible sending preserves list quality
Campaigns include an unsubscribe mechanism, and addresses that request stopping messages are excluded from later sends, supporting list quality and continuity of sending.
This applies to campaigns using a list provided by the client and campaigns that depend on targeted databases according to activity and audience requirements.
- List responsibilityWhen using a list provided by the client, the legality of using the list and the right to contact the addresses are the client responsibility.
- Excluding unsubscribe requestsAddresses that request stopping messages are excluded from later sends within the campaign scope.
- Sending quality and continuityThe clearer, lighter, and more audience-relevant the message is, the more it supports campaign quality and sending continuity.
Content and design before sending
The basic rule is that the client provides the message design and content, because the campaign needs a clear message that expresses the offer, announcement, or update required for the audience.
EGYdesigner can provide additional support in design or content preparation when needed, but this is not an automatic part of the basic sending package.
Clear message
Define what you want to say and the next step you want the recipient to take after reading the message.
Suitable design
Keep the message professional and light, and avoid excessive visual complexity or relying entirely on one image.
Suitable destination
Connect the campaign to a website, Landing Page, or service page that helps interested people understand the details and request the next step.
Sending capacity and basic report
email messages per day
Sending can be executed at a rate of up to 100,000 email messages per day according to campaign requirements and preparation. This is operational sending capacity, not a promise of reach or engagement.
Basic campaign execution report
- Number of email messages sent.
- Email addresses that requested unsubscribe.
What do you need to start an Email Marketing campaign?
Ready to execute
You have a clear goal, a recipient list or defined audience, ready content and design, and a suitable sending volume and date for the campaign.
Partially ready
You have a goal or offer, but need help choosing the audience model or preparing some message elements.
Need support
Campaign requirements can be reviewed with EGYdesigner to define the suitable audience and additional support needed before execution.
How do we execute an Email Marketing campaign?
The execution journey focuses on preparing the campaign correctly before sending: goal, audience, content, design, sending volume, execution, and receiving the basic report.
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Define the campaign goal
Define what you want to announce or deliver, such as an offer, announcement, newsletter, service update, or product update.
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Choose the audience model
Choose between a list provided by the client or targeted databases according to activity and audience requirements.
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Prepare content and design
The client usually provides the content and design, and additional creative support can be requested when needed.
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Define sending volume and confirm requirements
Define the required sending volume and review the audience, content, design, campaign timing, and any additional requirements.
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Execute sending
Sending is executed according to confirmed requirements with operational capacity that may reach 100,000 messages per day.
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Receive the basic report
The client receives the number of sent messages and the email addresses that requested unsubscribe.
Email MarketingandBusiness Email: what is the difference?
Business Emailis a professional company email service and mailboxes on the company domain, such as employee, management, and sales email.
WhileEmail Marketingis marketing campaigns sent to lists or targeted audiences for announcement, communication, or directing interested people to a page, offer, or service.
Additional support when needed
Message design
A suitable campaign design can be prepared as an additional service when the client does not have a ready design, arranging the elements to support message and offer clarity.
Content preparation
The message content can be drafted or arranged to fit the campaign goal and audience, while keeping the call to the next step clear.
Landing Page
A landing page can be added as an independent service that expands the email message, presents campaign details, and provides a clear destination for the next step.
Packages and prices
Frequently asked questions
It is a service for executing marketing campaigns by email that helps companies send planned messages to suitable lists or audiences, such as offers, announcements, newsletters, or product and service updates.
Services related to email marketing
Start a clearer email campaign
If you have an offer, announcement, or message that needs to reach a specific audience, the EGYdesigner team can help you define the audience model and prepare campaign requirements before execution.
View email campaign packages and prices Discuss your campaign requirements
